Why Us?

A word from Lou Manso, President, CEO, and Founder of The Media Buying Company.

I have dedicated over 25 years of my life to the advertising industry. I am also pleased to say that I have loved every minute of it, especially the last two decades, in which I have presided as president of The Media Buying Company. In that time, my team and I have helped countless clients achieve measurable results in innumerable advertising campaigns in over a dozen countries.

Consider this. If you were going to build a new building to house your headquarters, would you trust a builder with just a few years of experience to build it, or would you prefer a builder with decades of experience? If you had to defend a law suit, would you hire an attorney with a few years of experience, or would you prefer one with over 20 years of experience? I think you get the point. The same applies to media buying and planning. At some of our competitors, once you sign on as a client, your account is often delegated to a junior executive with a young team. The smaller your account, the higher the probability of this occurring. Given the option, why not let a seasoned team with decades of experience plan and place your media?

At The Media Buying Company, either myself or a very senior member of our team remain your main point of contact throughout the entire length of our relationship. What’s more, your campaign’s media strategy is developed by a member of our team with over 20 years of media buying and planning experience who oversees the placement and the negotiations of your entire media buy. While many of our competitors focus on volume and more volume, we focus on offering a few select clients highly personable service coupled with expert advice and very competitive pricing. This philosophy affords us the luxury to be passionate and truly committed to our clients and to do great work.

If you’re looking for an experienced, professional team that can make a difference, I suggest that we talk. Contact me and allow me to share with you some of our success stories. Find out what we can do for your business and experience our difference.

I look forward to hearing from you. Thank you for your time.

Lou Manso,
Founder, President and CEO.

Our Value Proposition in 7 Points:

  • Consummate expertise in choosing the right media to help you reach your target.
  • Extensive experience in developing strategic media plans that can help your ads get noticed and break through the clutter.
  • Experts with vast negotiating experience and skills that ensure that we deliver very competitive pricing and added value.
  • Extensive knowledge and expertise of all media platforms: Digital, Television, Radio, Print, Outdoor, Transit and Mobile.
  • Worldwide service.
  • Prompt, attentive service.
  • Professional, knowledgeable, and courteous staff.

About Us

We are a boutique media buying agency with decades of experience. We have worked with name brands that in the U.S., Europe, Central and South America and Asia.

Our mission is to help our clients grow their business by providing them with strategic media plans and economical media options that fit their budget and deliver results. It’s no wonder many of our clients have remained loyal clients despite changes in employers.

At The Media Buying Company, we recognize the value that media partners can bring to our clients. That’s why we also enjoy a loyal network of media partners with some relationships spanning over 20 years.

Let us share with you some of our success stories. Find out how we can help you plan smart, optimize your media investment, and deliver results.

  • Independent
  • Privately owned
  • Established in 1994
  • Worldwide service

Brands That We Have Worked With


Our Team

screen-shot-2016-11-13-at-12-41-16-pmOur experienced team is headed by our Founder, President and CEO, Lou Manso. Lou has over 25 years of advertising experience and has personally overseen projects in over a dozen countries. He has worked with big and small brands across many different categories including; I.T., consumer electronics, packaged goods, finance and spirits to mention a few.

  • Experienced
  • Knowledgable
  • Professional
  • Worldwide service
Lou Manso, president of The Media Buying Company poses for a photo after inspecting a Taxi Tops campaign in New York.
  • Media buying
  • Strategic media planning
  • Creative services
  • Worldwide service
  • Digital
  • Television
  • Radio
  • Print
  • Out of home

Contact Us for a Complimentary Consultation:


415-365-0544 or 858-242-5621

New York